The Business of Homeschooling
Explore the business side of homeschooling. As the number of homeschoolers continues to grow, the art of marketing to homeschoolers increases in significance. We take a look at the demographics of the homeschool market and homeschooling businesses. Also of interest is the relationship between the homeschooling market and corporate entities.
The Business of Homeschooling:<br>The Homeschool Market
Homeschooling Alone: Why Corporate Reformers are Ignoring the Real Revolution in Education
Would-be reformers of the current educational system, including corporate altruists nor philanthropic foundations, have shown much interest so far in homeschooling's increasing popularity. Instead, they've focused on the promotion of charter schools and school vouchers. In this article, Greg Beato details some of the efforts of big business to reform public schooling, taking a look at corporate sponsorships, grants, and scholarship programs. It examines the dichotomy between those who criticize the system as an Industrial Age artifact and simultaneously push for more standardization and regimentation. Homeschoolers have provided an alternative that offers positive results in academics and other accomplishments. The article continues by looking at the future of the relationship between business and homeschoolers, from increasing scholarship opportunities to partnerships between homeschooling groups and corporations.
Marketing to Homeschoolers with Social Media
How homeschoolers interact with social media. Myths about using social media for marketing to the homeschool audience. Social media preferences for the homeschool market.
Product Reviews on Homeschool Blogs: How to Get Them
How to get bloggers interested in your products so that they will write product reviews on their homeschool blogs -- have an outstanding product first of all and give bloggers incentives. Find social media savvy homeschool bloggers on Twitter and G+ using two special hashtags.
The Homeschool Marketer
The Homeschool Marketer is the place to gather all your tips about homeschool marketing and public relations. Whether you are considering marketing to home educators, are a homeschooler attempting to spread the word about your business efforts, or just want to know the news from the busy bees at The Old Schoolhouse Magazine, this is the place to get the "buzz".
Marketing to the Homeschool Audience
The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.
Marketing to Homeschoolers: Specialty Retailers Find a New Niche
If you’re looking for a perfect niche market for your specialty toys, you might try homeschoolers. Since they are outside of the mainstream, they tend to be more skeptical about mass-marketed products and more inclined to make unorthodox choices, as a scan of homeschooling websites and a survey of five homeschooling moms revealed.
Reaching the Homeschool Market
A look at what homeschoolers buy and different ways to reach the homeschool market.
Homeschool Speakers & Vendors Association
The Homeschool Speakers and Vendors Association (HSVA) was originated and founded by Steve Clark, a homeschooling dad from Louisville, KY. From 1998 to the present, Clark also spent over 2000 hours working in homeschool booths and speaking at homeschool conventions all across the US and Canada. After meeting hundreds of other speakers and vendors at these conventions, Clark saw that there was a great need for an association that would provide support and assistance, mainly in the areas of compiling convention information and developing marketing resources. After brainstorming the idea with other vendors and speakers, Clark and his wife, Katrina, launched HSVA in 2003.
What is a Media Kit and How Do I Make One?
A media kit is a document you provide to potential advertisers and other parties you are interested in working with information about your value as a partner. It is meant to reflect your reach as a blogger. A media kit can be as simple as an ad page with basic blog and social media numbers or as complex as a full-blown demographic study of your readers printed and bound. Whatever kind of media kit you choose to create, remember to be clear and concise.
Homeschoolers: Who Are They And How Do You Market to Them?
Maureen McCaffrey Williamson examines the homeschool market and shares several resources for contacting with the homeschool market, including mailing lists of homeschoolers, periodical available for advertising, and more.
Looking for Another State?
Featured Resources

As an Amazon Associate, we earn from qualifying purchases. We get commissions for purchases made through links on this site.

Habits: The Mother's Secret to Success (Charlotte Mason Topics - Volume 1)
This work contains a selection of the writings of Charlotte Mason, a British educator. Her writings from the 1880s are still relevant today and contain ideas that can be easily and successfully incorporated into homeschooling. This book focuses on the concept of building good habits in children, why it is important, how it can be implemented, and what impact it will make on home life and homeschooling. Written from a mother's point of view, Mason's works and ideas are explained and distilled int...
Organizing Plain and Simple: A Ready Reference Guide With Hundreds Of Solutions to Your Everyday Clutter Challenges
Desk drowning in papers? No room for the car in the garage? Santa still sitting on the roof in May? A less-is-more philosophy is great, but we all still have way too much stuff. The home office swallows up whole rooms, as does the family computer station. Then there's the home gym, the TV room, and the playroom, not to mention our collections - books, CDs, toys. Time management experts agree that when the minor things that take up space in the mind are eliminated, there is room to think about th...
Great States Board Game
What is the capital of NJ? Where is the Football Hall of Fame? These are just a few of the hundreds of questions players are asked as they adventure around the USA discovering state attractions and landmarks, capitals, state abbreviations, state locations and more. In order to answer the questions on the cards, players must look closely at the colorful USA map game board, becoming familiar with the geography of the country. Players must hurry to find the answers as the mechanical timer ticks. Co...
Basic Montessori: Learning Activities for Under-Fives
For the first time, Basic Montessori opens the celebrated philosophy and method to a more general public. David Gettman has devised a clear and modern explanation of Montessori's revolutionary ideas about early intellectual development, and provides a step-by-step guide to the Montessori learning activities most commonly used with under-fives. These include activities for introducing reading and writing, counting and decimal concepts, science, and geography, as well as activities that help dev...
A Different Kind of Teacher: Solving the Crisis of American Schooling
In 1991, shortly after receiving both the New York State and New York City Teacher of the Year Awards, John Gatto resigned to begin a new career as an education reform advocate. In this collection of 16 essays, Gatto analyzes the problems of American education and suggests solutions for revitalizing the system — prescriptions that run counter to current trends.