The Business of Homeschooling
Explore the business side of homeschooling. As the number of homeschoolers continues to grow, the art of marketing to homeschoolers increases in significance. We take a look at the demographics of the homeschool market and homeschooling businesses. Also of interest is the relationship between the homeschooling market and corporate entities.
The Business of Homeschooling:<br>The Homeschool Market
Product Reviews on Homeschool Blogs: How to Get Them
How to get bloggers interested in your products so that they will write product reviews on their homeschool blogs -- have an outstanding product first of all and give bloggers incentives. Find social media savvy homeschool bloggers on Twitter and G+ using two special hashtags.
Reaching the Homeschool Market
A look at what homeschoolers buy and different ways to reach the homeschool market.
Homeschool Speakers & Vendors Association
The Homeschool Speakers and Vendors Association (HSVA) was originated and founded by Steve Clark, a homeschooling dad from Louisville, KY. From 1998 to the present, Clark also spent over 2000 hours working in homeschool booths and speaking at homeschool conventions all across the US and Canada. After meeting hundreds of other speakers and vendors at these conventions, Clark saw that there was a great need for an association that would provide support and assistance, mainly in the areas of compiling convention information and developing marketing resources. After brainstorming the idea with other vendors and speakers, Clark and his wife, Katrina, launched HSVA in 2003.
Marketing to the Homeschool Audience
The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.
Parents Educating at Home (PEAH)
Parents Educating at Home (PEAH) has as its goal to network with businesses and organizations to raise the awareness of home schooling in the community. They work to manage and communicate discounts and savings that home schooling families can receive as well as continually work to obtain additional discounts both nationally and locally on behalf of the homeschooling community. In order to become a member, you must pay a fee.
Marketing to Homeschoolers with Social Media
How homeschoolers interact with social media. Myths about using social media for marketing to the homeschool audience. Social media preferences for the homeschool market.
Marketing to Homeschoolers with Podcasts
With podcasts you have a chance to reach a new component of the homeschool audience that you might not reach via newsletters, blog posts, or social media. This video details three advantages to marketing through podcasts.
Targeting a Message: Homeschoolers and Social Media
Homeschoolers are actually not the easiest marketing targets in general. You might think that we are such a specific subset of the population that we basically have a marketing bullseye on our foreheads, but the truth is that people homeschool their children for such a wide variety of reasons that figuring out where we are coming from can be a full-time job in itself. The one thing homeschoolers DO have in common is their belief that by homeschooling, they are providing a customized education for their child.
PR Mama Perspective: Understanding the Homeschool Market
Get tips on how to understand the homeschool market, how to do market research on a home business budget, and whether or not you should buy advertising.
Homeschooling Alone: Why Corporate Reformers are Ignoring the Real Revolution in Education
Would-be reformers of the current educational system, including corporate altruists nor philanthropic foundations, have shown much interest so far in homeschooling's increasing popularity. Instead, they've focused on the promotion of charter schools and school vouchers. In this article, Greg Beato details some of the efforts of big business to reform public schooling, taking a look at corporate sponsorships, grants, and scholarship programs. It examines the dichotomy between those who criticize the system as an Industrial Age artifact and simultaneously push for more standardization and regimentation. Homeschoolers have provided an alternative that offers positive results in academics and other accomplishments. The article continues by looking at the future of the relationship between business and homeschoolers, from increasing scholarship opportunities to partnerships between homeschooling groups and corporations.
Featured Resources
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A Charlotte Mason Companion: Personal Reflections on the Gentle Art of Learning
Now you can realize the joy filled homeschool of your dreams! This modern classic is written by the homeschool mom who first carried Charlotte Mason's writings to America in her suitcase in 1987. Miss Mason's books were soon republished for a new generation. After ten years of intense study and successful application of Miss Mason s principles with her own children, Karen wrote A Charlotte Mason Companion: Personal Reflections on The Gentle Art of Learning ™. Today's parents can now see what a C...
Designing Your Own Classical Curriculum: A Guide to Catholic Home Education
In this book, Laura Berquist offers a curriculum based on the philosophy of the classical Trivium: grammar, logic, and rhetoric. This valuable tools helps home educators craft a liberal arts curriculum that is good for both the soul and the intellect. The material in the book covers grades K-12 and has detailed and practical advice. There is also a section for a high school curriculum and a list of resources.
The Mystery of History
The Mystery of History series is another alternative to traditional textbooks. The five volume set covers history from creation to present day, with a biblical worldview. This series is intended for grades K-8. Note that at this time, this series is not completed.
First Language Lessons for the Well-Trained Mind
Includes scripted lessons and lovely illustrations to offer encouragement and understanding to children in grammar, copywork, narration, picture study, and other classical technique. These lessons will help develop the student's language ability and skills in oral composition.
Homeschooling and Libraries: New Solutions and Opportunities
Homeschools are alwsy looking for alternative ways of schooling that do not necessarily reflect what a typical classroom looks like. Since homeschooling is so diverse across families, information institutions, including public, academic, school, and special libraries may find it challenging to meet all their needs and desires. This collection of essays offers approaches and strategies from library professionals and veteran homeschoolers on how to best serve the needs and experiences of homeschoo...
